BMW “M Festival” coming to Nürburgring 24 hour race

BMW is returning to the Ring this year for the 24 hour race and to celebrate they’ll be throwing a big party. Partly to honour last year’s victory and partly to flog off some M weapons the “M Festival” will run for all four days of the Nürburgring 24 hour race weekend.

Tickets are €269 per head which grants you entry to the race, a special M Night dinner and a few other goodies, as well.

To go with the video teaser above, full details via BMW M-Power can be read after the break.


23–26 JUNE 2011.

BMW M3 – one of the most successful touring car in the world.

When BMW returned to the 24h race at the Nürburgring last year, competition was fierce but the BMW M3 GT2 set out to continue the legendary performance and finished first. The BMW team secured not only the overall victory but ten class wins. Out of 198 cars lining up, 63 were BMWs.

Time for us to celebrate BMW’s outstanding performance at this prestigious race!
Therefore, we would like to invite you to merge into the world of M and come and see the backyard and playground of our M engineers. Every M car is developed and tested on the Nürburgring – the “Green Hell” – to meet the requirements for a race car suitable for everyday life.

THE M FESTIVAL 2011 will last four days and takes place Thursday, June 23rd throughout Sunday, June 26th.

You will literally be part of the famous track because the “Hatzenbachhügel” will be our main event venue. This place is located close to the Grand Prix track and the historical North Loop.

The M Festival starts off on June 23rd at 7pm with an ultimate M Night at Warsteiner Event Center, granting access to an exclusive presentation of new products as well as insider information by M experts and a raffle with fantastic prizes. Make sure you don’t miss this evening!

During the following days and the actual 24h race, BMW M is offering non-stop entertainment and access to its two distinct locations: the “Hatzenbachhügel” features live music, live broadcasting of the race, insights by experts and much more. For those of you who want to smell and feel the race very closely, the “Naturtribuehne T14” is the place to be. Right on the exit of the Grand Prix track, when the race cars fly by to enter the 21km long “Green Hell”. As close as you can get.

Since the 24h Nürburgring race is not only about the driver but all about the guests and spectators as well, we want you to take part and grasp this unforgettable atmosphere.

Join the M parade and drive your own M car on the North Loop for a lap while up to 200,000 spectators cheer and celebrate you. We offer space for 100 vehicles to those who are the first to register (premise: own M vehicle).

It’s your turn. Don’t miss the chance to drive your M car on the legendary track!

Few more will have the chance to join through winning the raffles on June 23rd.

Catering and accommodation opportunities are available.

Motorsport enthusiasts are welcome to stay in one of the M tents provided for up to 400 guests, right next to the track. A once-in-a-lifetime experience and true festival feeling! For those of you who prefer hotel accommodation further off the track, BMW M is pleased to offers.

The M Festival admission price is € 269.

At one glance, this is what THE M FESTIVAL package comprises:
– pure race feeling amongst M fans
– admission ticket to the most legendary 24h race: the Nürburgring race
– access to the M Night on June 23rd including catering*
– access to all M Festival areas
– 4 days life entertainment
– M exhibition
– guarded parking for M festival guests
– Raffles with fantastic prizes (e.g. helicopter flights).

*Catering: You are cordially invited to attend the M Night. There will be plenty of food and drink stands at all the different locations (Hatzenbachhügel, T14 grandstand, M Camp). Purchases are made at these stands are charged to the visitor.

Additional access to the paddock with a visit of the BMW garage as well as to the Kart Experience is granted for the quickest to register on site.

As the number of participants at the international M Festival is limited, people who are interested should not delay in registering.

M Festival event hotline
For questions please contact our M Festival event hotline at +49 212 2606 – 362 or via email